With all of the buzz about social media today, there is no wonder many businesses jump into social media head first. After all, we all use it in our personal lives so how hard can it be?
The problem is, without considering your strategy or understanding how to fit social media into your companies overall marketing plan is it truly helping grow your business?
Other common mistakes are setting up a network and walking away not realizing social media requires constant attention and adaptation.
If you are going to invest hard earned time and money into a social media strategy it is critical that you utilize an effective social media plan.
On the other hand, social media has unlimited potential for building a strong customer base. Connect with potential and existing customers like never before. Facebook, Twitter, YouTube, LinkedIn, Flickr, Google+ and Pinterest offer endless opportunities for growth, brand awareness and reputation as well as customer relationship management.
Having the right plan, and the right strategy to properly integrate social media into your overall business plan will lead your company to success.
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